Online reviews have become one of the most important keys to getting more customers and growing your business. Quality and quantity of reviews are important. While the quality is crucial, having a high number of reviews can add legitimacy to your business. Many consumers are more likely to choose a company with a slightly lower rating if they have dozens or hundreds more reviews than their nearest competition. This can be a game changer in the pool and spa industry. Try these tips to get more reviews from your customers:
While it may sound taboo, there is nothing wrong with asking a happy customer to hop on Facebook or Yelp to leave you a quick review. If a customer is telling you how pleased they are with the service, ask them to leave a review. Instill this habit in your employees and keep in mind that customers are more likely to review shortly after their service – so don’t wait for months before asking.
Offer an Incentive
People love freebies and discounts and offering incentives like that can be a great way to convince people to review your company. Encourage your customers to leave a review for the chance to win a free or half-off service one month, or some other perk. Be careful not to “buy” good reviews though – it’s important that customer leave very honest reviews about your company.
Respond to Your Reviewers
While responding to reviewers may not directly help you gain more reviews, it will make the reviews you get much stronger. It shows potential customers looking for a new pool service provider that you actually listen to your customers. This is especially important with negative reviews. In fact, it’s not uncommon for negative reviewers to delete their review after receiving a pleasant, understanding response, meaning your overall rating will go up.
Follow these tips to increase and improve your online ratings. Your pool business will be better off for it and you’ll have a better chance of attracting new customers.
If you’re looking for the best pool products available, Pool Equipment & Supply is ready to help you. Contact your nearest branch today!