Blog

One of the biggest mistakes any business can make is remaining stagnant. Your pool or spa business should constantly seek to improve – improve customer interactions, improve general operations, improve sales techniques. We’ve put together three of the most important things your pool business and its employees should be doing consistently to improve and ensure success in the industry.
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One advantage to the seasonal nature of the pool and spa industry is the fact that you have plenty of time to review your previous year of business and plan for the next. By performing a complete, honest assessment of your business, you can determine how you can improve, what’s working, what’s not, if there are services you should add or remove, and much more. Begin your pool or spa company’s assessment by asking questions such as:
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As pool professionals ourselves, we understand how seasonal this business can be. For some, it can be so easy to simply send your summer business into hibernation for the winter while focusing on another job until it’s time to swim again. But there are many reasons to keep your attention on your pool contracting business this winter.
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Online reviews have become one of the most important keys to getting more customers and growing your business. Quality and quantity of reviews are important. While the quality is crucial, having a high number of reviews can add legitimacy to your business. Many consumers are more likely to choose a company with a slightly lower rating if they have dozens or hundreds more reviews than their nearest competition. This can be a game changer in the pool and spa industry. Try these tips to get more reviews from your customers:
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Labor Day has come and gone, and while there is still some valuable swimming time left, the winter months are fast approaching. With the inevitable slowing of business that comes with the cold, it’s a great time to start thinking about some affordable and effective ways to market your pool business so 2019 can be your best year ever.
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Instill the importance of maintenance in your customers by encouraging them to invest in these four products:
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saltwater pool
Saltwater pools are an aspect of the industry that has seen quite a bit of growth in recent years. What many of your customers may not be aware of are the benefits of saltwater pools. Despite the larger initial investment, there are numerous reasons for your potential customers to be interested in this type of…
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When you’re installing a new swimming pool in your customer’s backyard, their main thought is almost certainly about the fun that awaits them, their family, and their friends. That’s a good thing and to be expected. But it’s also crucial that prospective pool owners understand the need for pool safety fixtures and rules. In our…
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pool professional
When you’re working with a customer on a pool sale and, eventually, an installation, there are countless pieces of advice and information that you probably want to share. If you’re like us, you’ve probably got enough to write an entire book on what someone interested in owning a pool should know. Here are three of the most important facts that you should absolutely share with your customers who are buying pools.
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pool liners
Pool liners are an aspect of your customer’s pools that are easy to overlook due to their relatively long lifespan. A pool liner that needs to be replaced may not be immediately obvious to the untrained eye of a homeowner. For pool owners with vinyl liners, it’s important for you, as their professional, to help…
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