The pool building and contracting business, like any other area of business, can always benefit from attracting more customers. Sometimes this can seem like a difficulty or a burden, especially when you’re focused on a particular job or simply handling the day-to-day operations of your pool business. There are two great ways you can attract new clients to your business.
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Ask Clients for Referrals
Asking for referrals from clients is a very common (and successful) sales technique that is used in numerous areas of business. If you’re not already used to asking your current clients for referrals, it can feel strange at first. However, when a customer is satisfied with a product or service, they are often more than willing to spread the word. This can be especially true for a pool business, where the swimming pool you build for your clients is something they are excited to show off.
The best way to get referrals from your customers is to offer them an incentive! You can offer customers who refer you to others a discount on the service you performed a free product that they can use in their pool, and numerous other options. Referrals are like living, breathing testimonials that can provide you with plenty of potential customers.
Invest in a Good Website
Chances are, if you’ve been in the pool business for a while, you may already have a website. But look around at your competition: does your website stand out from theirs? If it doesn’t, you could be losing potential customers. As technology continues to become more and more intertwined with daily life, so does the importance of having a good, functional website.
The first thing most people, especially millennials, do when shopping for a service is to research businesses online. If your business doesn’t show up in this initial search or your site is outdated or dysfunctional, you will likely miss out on many potential clients. A good website may seem like a luxury and an unnecessary expense, but in 2017, it’s an absolute necessity.